- This collective, which unites the nine wine routes of Castilla y León, was presented today at an event attended by the Director General of Tourism of the Junta de Castilla y León, Ángel González Pieras, and representatives of all the wine routes of the Community.
- The president of the association, Miguel Ángel Gayubo, pointed out that “united we are stronger and it is essential that we defend the diversity and greatness that Castilla y León shows today”.
- González Pieras stressed the “absolute importance of the wine routes and food and wine tourism within our tourism offer”.
Valladolid, 29 April 2024. The Fundación Las Edades del Hombre has hosted today the presentation of the association Rutas del Vino de Castilla y León, a tool for the promotion of wine tourism that brings together the nine wine routes of the Community by valuing their interests and working together for the excellence of the tourist service of their production areas. Thus, this new association counts as founding members the consortium Ruta del Vino Arlanza, the association Ruta del Vino Arribes, the association for the Development of Wine Tourism in El Bierzo (Ruta del Vino Bierzo), the association Ruta del Vino Cigales, the consortium Ruta del Vino Ribera del Duero, the association Ruta del Vino de Rueda, the association Ruta del Vino Sierra de Francia, the association Ruta del Vino Toro and the association Ruta del Vino Zamora.
The president of the association, Miguel Ángel Gayubo, pointed out today that “united we are stronger and it is essential that we defend the diversity and greatness that Castilla y León shows today, which has become a world tourist resource”.
The event was attended by the Director General of Tourism of the Junta de Castilla y León, Ángel González Pieras, as well as representatives of all the wine routes in the region. Ángel González Pieras highlighted the “absolute importance of the wine routes and food and wine tourism within our tourist offer”. “We have no doubt that the associationism was fundamental”, assured the general director.
One of the main objectives of the Castilla y León Wine Routes Association is to promote the excellence of the wine tourism service in the different production areas it covers, promoting the consumption of products related to wine tourism. In addition, one of its main functions is to represent the different Wine Routes of Castilla y León before regional, national, European Union and international organisations.
Values of the Wine Routes of Castilla y León association
The Wine Routes of Castilla y León association was set up with the following values in mind:
Wine-making tradition, with the defence of the long winemaking culture, conservation of indigenous varieties and a long history of wine production with techniques and knowledge passed down from generation to generation.
Recognised quality of a strong and solvent destination that passes intense quality controls as a member of the Club de Producto de Rutas del Vino de España.
Diversity of landscapes, with a wide variety of landscapes found along all the routes, creating a unique environment for viticulture.
Outstanding regional gastronomy thanks to a rich and varied culinary offer with local and zero kilometre products, to offer authentic culinary experiences that complement the tasting of our wines.
Cultural heritage, backed by the great historical and cultural wealth, with numerous Sites of Cultural Interest (BIC) such as castles, picturesque villages that enrich the wine tourism experience and monasteries, among others.
Sustainability, thanks to the commitment of the wine tourism offer to sustainable and environmentally friendly practices.
Hospitality and welcome, based on the warmth and hospitality of those who welcome visitors and share with them their passion for wine tourism and rural life.
Unique experiences, with a wide range of activities for visitors, such as wine tastings, walks through the vineyards, visits to historic wineries, wine pairing workshops with local products, family activities, multi-day getaways…, always guaranteeing an unforgettable wine tourism experience.
Accessibility and convenience, as the Castilla y León Wine Routes provide ease of access thanks to a good transport infrastructure and a wide variety of accommodation and catering options to meet the needs of all visitors.
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