Objectives and Actions
GENERAL OBJECTIVES Transformation of a mature destination capable of integrating improvements in innovation, digitisation and sustainability in its offer of resources to reduce the impact of tourism in the region. Promote an alternative model of wine tourism within the framework of the Wine Routes of Spain Product Club, in which tourism excellence is understood as a whole, not only in the service linked to the wine tourism activity but also in the impact generated by tourism on the region and its natural resources.
This model is based on the public-private collaboration that has been maintained since the creation of the Ribera del Duero Wine Route in 2006, contributing to a profitable and sustainable socio-economic development that generates employment and serves as a brake on migration and the consolidation of the population.
SPECIFIC OBJECTIVES
- Establishing a more participatory and cohesive system of governance
- Strengthening the population
- Preservation of natural, cultural and gastronomic resources
- Diversification of tourism products
- Preservation of natural, cultural and gastronomic resources
- Improvement of connectivity and new tourism technologies
- Reduction of the tourism impact on the region
- Elimination of the Gender Gap
In the European framework, the intention of this candidacy is based on the manifesto Commitment of the Ribera del Duero Wine Route to the Sustainable Development Goals 2030.
At the national level, the specific objectives proposed are aligned with different strategies at the national level such as:
– National Strategy to Meet the Demographic Challenge
– SETUR’s Sustainable Tourism Strategy 2030 – State Strategy for Green Infrastructure
– National Plan for Adaptation to Climate Change 2030
– Circular Economy Strategy
The project is also integrated at regional level with regard to the Castile and Leon Strategic Plan for Tourism 2019-2023 and the various strategic plans promoted by the four regional councils of Burgos, Segovia, Soria and Valladolid.
ACTIONS
1. Environmental Restoration Plan for the area around the Singular Trees and Natural Spaces
1 (bis) Plan for Adaptation to Climate Change of the area around the Singular Trees and Natural Spaces
2. Green Route Wine Route Ribera del Duero
3. Smart Office and strengthening of the Intelligent Tourist Destination Ribera del Duero Wine Route
6. Promotion of Online Marketing and Digital Communication and Promotion
7. Product Transformation. Creation of inclusive tourism products
8. Project for the deployment of sustainable 5G Lean connectivity
9. Technical Assistance
10. Application of tools to monitor Public Governance
11. Digital Cartography of Tourist Signage and Resources
14. Biosphere Certification
15. SICTED Certification, Culture of Detail
16. Development and positioning of Ribera del Duero as a benchmark in inclusive wine tourism